This day, 24 years ago, on 18 July 2001, bombastic and
theatrical hard rock buffoons KISS launched an new wacko
merch product.

The Kiss Kasket

The coffin featured the faces of the four members, the iconic
Kiss logo and the words Kiss Forever. Pantera guitarist Dimebag Darrell
was buried in one after he was shot and killed on-stage in Dec 2004.

I guess you meant HELL‘s on fire, boys.