4 April 2025

VAN MORRISON‘s PR agent invited 133 UK journalists,
to fly to New York to see the Belfast Cowboy and his band
at the Fillmore East.

It costed £120,000 ($204,000) and turned into a disaster. The band planned to leave
a few days before the show to rehearse, but were denied visas on a technicality. They
were finally given visas on the morning of the show, and arrived hours before the concert.

The plane carrying the journalists developed a mechanical fault, delaying the flight and when the journalists arrived In New York 18 hours later, they were all hung over, resulting in a flood of scathing reviews. Promo mission not accomplished.

Van Morrison’s spectacular performance at The Band’s The Last Waltz concert in 1976