How Was 2020 For You? A Chat With Rich Girl LOUISA BLACK Who Was Born To Touch Hearts & Souls

10 December 2020

I fell in love with New York’s RICH GIRLS after playing their glowing 2016 EP Love Is The Dealer and astounding debut LP Black City on repeat. Music for mood-swing moments. Music for bluesy moments. Music for romantic moments. Wurlitzer jukeboxes should return to play Rich Girls on.

Once you’ve heard singer/songwriter LUISA BLACK‘s voice you’ll never forget her
soul-stirring, film-noir timbre. Gloomy and melancholic but also starry-eyed and
heart-warming.

I also love Luisa‘s views on life, the Divided States of America, equality, tolerance and
daily reality. We talked before and I love to talk again with her. But before going to the questions and answers let’s listen to the Rich Girls song that, after countless spins, still makes me feel human…

Hello Louisa,

What triggered you to cover Springsteen’s classic BORN TO RUN?

“I’ve always heard it as a very dark song about American desperation but it’s cloaked by this big up-tempo pop production. I wanted to bring the darkness of the song forward. That meant stripping away some of those freedom rock elements. Also, and I say this with all humility, I never loved the middle eight in the original. I think it’s a better song without it. Don’t throw Twitter rocks at me.”

New 2020 single THE FIGHTER came with the message ‘fuck bigots’?
Who are the bigots?

“We have so many flavors of bigots in America these days. It’s hard to choose just one.
But let me give a particular shout out to all the pumped-up geniuses waving MAGA flags.
A special brand of white nationalist dipshit. Enemies of democracy.”


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What did you feel the moment the fall of Trump was announced?

“Oh man, was that rich or what? There wasn’t really a question that he would lose.
It was just a question of how badly and how ridiculous he would look denying it. What a total loser that guy is. The realignment felt good. In particular the sense of reconnecting to countries around the world. I loved that people everywhere were celebrating in the street.”


Black women in politics matter

Suppose you were asked to rewrite and put new music to the National USA Anthem, no restrictions whatsoever. What would be the outcome, in sound and vision?

“This is an amazing question. Did you see the John Legend video of him singing ‘Georgia on My Mind’ a capella the morning the election was called for Biden? I would entirely pass the mic to a Black artist to sing about America as they see fit.”

How hard was/is it to survive as a musician in these surreal times?

“About the same as it ever was. If you rely on tour revenue though it’s not pretty.”

A lot of artists used/use social media frequently as a sort of (save)
stage to share music. Did you do something similar too, Luisa?

“We shot the Born to Run video under quarantine on iPhones while we were on separate coasts. That was our first virtual stage I guess. But we haven’t sorted it out yet. I’d really like to move to hologram tech. I’m not kidding.”


Black women in politics matter

What was the best track and album you heard in 2020?

“Just under the wire! I like the new Shame single, Water in the Well. It’s probably not
the best of 2020 but it’s a kicker. Also even though it came out last year I listened to Andrew Bird’s Finest Work Yet a lot this year. I feel like it still counts because Covid-time
is bizarre. Bloodless is an incredible song for the moment.”

Prick of the year and hero-ine of the year?

“There are so many contenders for Prick of the Year. But I nominate all the GOP senators who saw fit to coddle a delusional scumbag without care for the state of our democracy. Also Kayleigh McEnenany, a liar. Yes, a woman but this is an equal opportunity award.

Heroine of the year: my friend Mare moved alone from NYC to the west coast
and started gender reassignment in the middle of a pandemic. Legend.”

What made you laugh crazily and what made you cry your eyes out
the past 12 months, Louisa?

“We’re in a mess in America right now. It’s bitter and non-stop. There was a moment this year when I realized how angry I was toward a whole group of people. I felt filled with hate toward perfect strangers and it was terrible. I don’t want to become that person. But you have to walk a line between accepting political differences and refusing to accommodate bigotry.”

Can we expect new RICH GIRLS music in 2021?

“I’m recording a new EP called La Novia right now. See you in early 2021.”

Which song will you play on 31st December at midnight?

“I can’t predict this.”

Xmas 2020 will be really weird. So, do you have any tips on how
to have fun during the festive season in these surreal times?

“Go outside. Get fresh air. Stay safe.”

Name three things you really want to see happen in 2021?

“More fascists defeated and ridiculed in the public square.
Open borders so we can visit the EU again.
Holograms.”

Thank you for this interview, Luisa.
May the road rise with Rich Girls.
Have a safe Xmas and a reborn America in 2021.

As usual, we start a Q & A with music
and end the same way.

Here’s the 2018 debut LP
BLACK CITY


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RICH GIRLS: Facebook


Let’s keep fighting in 2021

NYC Tramps RICH GIRLS Launched A Film Noir Clip For Their SPRINGSTEEN Cover ‘BORN TO RUN’ …

Clips that will have an impact on your eyes and your ears…

Last July the New York City tramps RICH GIRLS shared their shadowy
version of Bruce Springsteen‘s 24 karat masterstroke BORN TO RUN.

Turn Up The Volume wrote: “I’m pretty sure the band chose this classic cracker with
a specific purpose as the story of this 45-year-old standout – released in 1975 – is highly relevant again in today’s Divided States Of America. Rich Girls do not rock as much as the original, they give it a more haunting and yes, more gloomy timbre. Born in the USA
to run away in 2020.”

To visualize their cover sentiments the band made a film noir clip which reflects
the Signs O’ the Times perfectly with frontwoman Luisa Black eye-catchingly sensual
and sexy in the middle.

Watch/listen here…

RICH GIRLS: Facebook

Simply The Best – TURN UP THE VOLUME’s Knockout Tracks For JULY 2020…

This past month’s best…

Fifteen Knockout Tracks hitting Turn Up The Volume‘s speakers this past month!
A steamy melting pot of isolation corkers and lockdown cuts. Don’t worry, be happy!

– She Talks To Angels – BLACK NEEDLE NOISE Feat. ANJELA PICCARD (Norway)
A wall-of-industrial-symphony. Big tune, big sound, big vox, big performance. Stunning!
At least as good as the original by Southern Harmony rockers The Black Crowes.

– Incinerate – PHOSPHENE (Portland, Oregon, US)
Twinkling guitars, pulsating drums, radiant melodiousness, and bright vocals bringing Cocteau Twins‘ wonderful singer Elisabeth Fraser. Glimmering shoegaze sparks. From
their excellent longplayer Lotus Eaters.


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– Hear Me Now – DJ DOVE and ROWETTA (UK)
#Selfishness is toxic #Change is desperately needed #LetUsDance is the message #DJDove is the techno wizard #Rowetta is the sky-high soul voice #Beach-party-tune #IbizaRules

– Born To Run – by RICH GIRLS (NYC)
For all those tramps who were born in the USA, go and dance in the dark before
you need to run for that sickly narcissistic American idiot. The Boss for president!


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– Rainbow Records – OCEANOGRAPHY (Oakland, California)
Glorious guitar pop humdinger getting your aural attention instantly with a repetitive
riff sticking as first-class glue. Inflammable passion, scintillating ardency, and vehement fervor. Affecting voice reminding me of Greg Dulli‘s imposing vocals at times.


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– Televised Mind – FONTAINES D.C. (Dublin, Ireland)
Rollicking Krautrock-like jam with charismatic frontman Grian Chatten‘s parlando
vocals rattling on and on and on. From the brand new top album A Hero’s Death.

– A Boat To Drawn In – METZ (Canada)
Halfway this storming steamroller turns into a trance-like juggernaut driven by
boisterous drum kicks and raucous guitars. Hypnotic and mind-boggling. It’s
Metz’s deafening sound of hope. New album ATLAS VENDING out 9 October.

– Down The Stairs – SHEHEHE (Athens, Georgia, US)
A blistering jackhammer doing your head in from the explosive get-go. A thunder and lighting corker that rages like a Formula One race car at a dangerous speed. Noise-tastic!

– My Faith Is Larger – SAVING JACKIE (San Antonio, Texas, US)
Move over RATM for this shattering, striking slam dunk with the merciless power
of a bone-crushing iron ball. A hot-tempered sucker-punch triggering every single
nerve, every single muscle, and every single vein in your shuddering body. Hell yeah!

– Unstoppable – MIESHA & THE SPANKS (Calgary, Alberta, Canada)
A rumbling crackerjack rolling from the kick-off. A sickly sticky stunner to jump along, scream along and sweat along. Crackling guitars, hammering drum kicks and spicy vocals is what you get, hopping like a kangaroo on drugs is what you should do. Isolation firework to pump up your mood and body temperature. C’mon!


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– Hetty O’Hara Confidential – ELVIS COSTELLO (UK)
The great imperishable songsmith still knows how to surprise.
This sonic jim-dandy, a sort of beatbox banger says it all. Boom boom.

– Keep Your Eyes Peeled – by ULTRA SUNN (Brussels, Belgium)
Combine D.A.F.‘s industrial vibrations, Sisters Of Mercy‘s catchy gloom and doom hallucinations and Depeche Mode‘s pop-noir melodies, and what you get is a trip to
a tenebrous underground basement where Ultra Sunn‘s Sam Huge and Gaelle Souflet
are the DJ’s. Dance like it’s 1999 all over again.


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– Jackie – HYPERSPACE (Atlanta, Georgia, US)
Riff extravaganza / Electrical lobotomy / Gabba Gabba Hey /
High-voltage power pop / Alive and ticking / Punktastic!


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– A Hymn – IDLES (Bristol, UK)
A slow-moving ominous groove that feels like it will explode any second, but doesn’t. Like a fierce volcano about to spew lava but… doesn’t! The tension is almost unbearable. Another topnotch stroke! Idles keep on delivering soul-stirring thrills.

– You Are Just Not Alone – by BLACK MOON BOOK (Chicago, US)
A tender and romantic ballad with a Nils Lofgren-like, starry-eyed voice as the most important instrument in the middle. You can file this comforting reverie next to
Kurt Vile and The National. Relax, sit down, and enjoy…

All together on Spotify

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See/hear you next month, music junkies…

Born In The USA To Run – New York City’s RICH GIRLS Doing SPRINGSTEEN

6 July 2020

After sharing new stellar single The Fighter a week ago New York City’s RICH GIRLS,
led by soul-stirring vox Luisa Black, stun with The Boss‘ breakthrough hit BORN TO RUN.

I’m pretty sure the band chose this classic cracker with a purpose as the story of this 45-year old standout – released in 1975 – is highly relevant again in today’s Divided States
Of America
. Rich Girls do not rock as much as the original, they give it a more haunting and yes, more gloomy timbre. Born in the USA to run away in 2020.

In the day we sweat it out on the streets
Of a runaway American dream
At night we ride through the mansions of glory
In suicide machines
Sprung from cages on Highway 9
Chrome wheeled, fuel injected, and steppin’ out over the line
Oh, baby this town rips the bones from your back
It’s a death trap, it’s a suicide rap
We gotta get out while we’re young
‘Cause tramps like us, baby, we were born to run

Fuck you Trump…


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RICH GIRLS: Facebook

Glowing Survival Spirit – Here’s New Splendid Single ‘THE FIGHTER’ By New York City’s RICH GIRLS

Daily fuel to load your sonic batteries…

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29 June 2020

After one of the best albums of 2018 with Black City and Better, Turn Up The Volume‘s single of the year in 2019 New York City trio RICH GIRLS fronted by one Luisa Black,
one of the most arresting voices I heard in years.

New single THE FIGHTER is about “getting older, being a lifer, not giving up.“. This survival spirited song has that characteristic Rich Girls resonance and electrifying guitar swagger, both glowing and gloomy, but also with a touch of tristesse. For some reason, not that I need one to express what I feel when hearing this gem, it has that shadowy David Lynch vibe again. Mysterious and darksome. Another splendid achievement on its way to score high on my end-of-the-year-list.


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Also on Spotify

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RICH GIRLS: Facebook

Vocals + guitar + music: Luisa Black
Guitar: Jonny Naismith
Drums: Gavin Haag

Stay Home Stay Save And Spin Splendid Album ‘BLACK CITY’ By RICH GIRLS

Old and new albums to make your day

1 April 2020

RICH GIRLS is magical vox and songwriter Luisa Black, guitarist August Churchill and drummer Gavin Haag. A New York band you fall in love with for all the right reasons.

Their debut album BLACK CITY released two years ago, radiates every human emotion
that you need to get you through these surreal days. There’s romance, passion and eagerness, but also anger and rage, sensitive pensiveness and a touch of gloominess.
A striking record with intoxicating tunes for heart and soul. Music for the midnight hours. A perfect companion in these dramatic times with everybody at home most of the time.

Stream/purchase full album here…


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And here the puzzling video clip for the brilliant lead single ‘LOVE IS THE DEALER’

RICH GIRLS: Facebook

BANDCAMP Supports Indie Artists Today – Here Are 10 Ace Records To Purchase…

20 March 2020

Today Bandcamp supports musicians everywhere by waiving its revenue share and rallying the Bandcamp community to put much-needed money directly into the artists’ pockets. Hail hail Bandcamp!

Turn Up The Volume selected 10 standout records you should definitely consider to
buy. Awesome album that will boost your adrenalin in these troubled times.

Here we go…

‘Black City‘ by RICH GIRLS
Music for the midnight hours.
Companion for moony moments.


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‘Bejahung’ by ELEFANT
A synthtastic motherrocker. A schizophrenic
adventure. A crazed mindfucker.


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‘A Life Extinct’ by CROSS WIRES
Blistering post punk that tackles
the grim times we experience with
a biting potency.


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My War Is Your War‘ by DEUX FURIEUSES
A beseeching and vociferous call-up
for solidarity, unity, universal respect.


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‘Ghost’ by FALLING MAN
Manic anxiety. Haunting stories.
Red-hot riffs. Top stuff!


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‘Experiments In The Dark‘ EP by WHERE WE SLEEP
Mesmerizing electro grooves,
Fascinating and emotive.


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‘Run Amok‘ by THE GLÜCKS
Devilish garage havoc.
Smoking hullabaloo.


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‘I Like You But Not Like That’ by THE DARTS
Sultry, steamy, snappy, savage,
sensual, sweltering,sizzling.


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‘Zum Kotzen‘ by PINK ROOM
Twenty minutes of madness
Clamorous vomit. Punk rage.


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‘Crux’ by MECHANIMAL
Electro ‘drone n roll’and
atmospheric soundscapes.


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Bandcamp: Website

TURN UP THE VOLUME’s 15 Knockout Tracks Of 2019…

The following 15 Knockout Tracks activated my limbs, impressed
my greedy ears and made me move in mysterious ways in 2019.

1. ‘Better’ by RICH GIRLS ((New York, NY, US)
A punchy and mesmeric shot of electrifying guitar pop adrenalin…


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2. ‘Feet’ by FAT WHITE FAMILY (London, UK)
A chant-like odyssey with a ghostly and hypnotic vibe and – yes – a Gregorian choir…

3. ‘Air BnB’ by KIM GORDON (US)
A battering jackhammer with a vehement drift and a gloomy impact…

4. ‘Hurricane Laughter’ by FONTAINES D.C. (Dublin, Ireland)
Stormy steamroller with an irresistible punk drive by one of the best new bands in town…

5. ‘White Male Carnivore’ by YAK (London, UK)
This is a really nasty sledgehammer. A thunderous rocker with a droning force…

6. ‘Going Norway’ by GIRL BAND (Dublin, Ireland)
Bone-crushing chainsaw electricity and exorcistic howling. Demonic stuff…

7. ‘More Is Less’ by THE MURDER CAPITAL (Dublin, Ireland)
A dazzling post punk uppercut fueled with stormy guitars and angry vocals all over it…

8. ‘Cave Person’ by PEUK (Belgium)
A sickly catchy, grungy outburst with the scariest primal screams I heard in years…

9. ‘Destiny’ by PRYSM (England)
A multi-layered tumultuous stunner that grabs you by the throat from the get-go…

10. ‘Time Bomb Sounds’ by THE LOCALS (Chicago, US)
An emotional corker resonating gloriously rapturous and exultantly epic…

11. ‘Motor City Steel’ by THE DANDY WARHOLS
An utterly addictive earworm that keeps buzzing in your head after one spin…

12. ‘Disco Peanuts’ by WARMDUSCHER (London, UK)
Funky disco fuel for all misfits, outsiders, and desperadoes out there…


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13. ‘Ar.Mour’ by UNKLE Feat. Miink & Elliot Power (UK)
Trip-hop at its trippy best. Tantalizing beats, dancey vibrations, and an addictive rhythm…


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14. ‘Ego’ by FERAL FIVE (London/Kent, UK)
A vibrating and flamboyant European disco cracker to dance yourself dizzy to…

15. ‘The Desert’ by WHERE WE SLEEP (London, UK)
Intoxicating swagger, sensuous vocals, hellish guitars, cutting atmosphere…


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All 15 Knockout Tracks
together on Spotify

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TURN UP THE VOLUME’S Eleven Knockout Tracks For February 2019…

Eleven knockout killer tracks from the past month…

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Eleven Knockout Tracks on repeat this past month!
A boiling blend of rolling rippers and glowing grooves
Here’s Turn Up The Volume‘s Knockout February Team!

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1. ‘Year Of The Dog’ by ROYAL TRUX (Washington D.C.)
Infamous trash duo with boiling slam from their upcoming White Stuff album

2. ‘Magpie’ by PEUK (Belgium)
Exorcistic Nirvanesque outburst from this noisy engine’s impressive self-titled debut LP

3. ‘Fried’ by YAK (London, UK)
Garage trio with fierce rollercoaster from 2nd album Pursuit Of Momentary Happiness

4. ‘Better’ by RICH GIRLS (New York City)
This feels like a punchy shot of adrenalin. Intensive, elevating and ecstatic…

5. ‘Last Exit To Nowhere’ by THE UNDERGROUND YOUTH (Manchester/Berlin)
Blistering blast from the band’s upcoming, ninth, LP  Montage Images Of Lust And Fear

6. ‘Politic!’ by MICHELLE BLADES (Paris, France)
Infectiously groovy, highly stimulating and catchy as hell…

7. ‘Sucker Punch’ by MADONNATRON (London, UK)
A flamboyant belter from these voodoo priestesses new album Musica Alla Puttanesca

8. ‘For Helvede’ by USE KNIFE (Belgium)
Hypnotic and high-powered electronic rapture. Striking debut single from Belgian duo…

9. ‘Without Love You’re Nothing’ by THE OCEANS (Copenhagen, Denmark)
Anthemic score with towering guitars and harmonious, engrossing vocals…

10. ‘Passing Trains’ by INSOMNIAC BEARS (Norway)
Amplified pop vivacity with multiple layers, stimulating vocals and a grand finale…

11. ‘Lonely Running Man’ by KÚLU (Denmark)
Melodramatic and touching magnificence. Sonic tenderness to put your arms around…

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