TAYLOR SWIFT Is Global Ambassador Of RECORD STORE DAY 2022

24 January 2022

Record Store Day 2022 will take place on the 23rd of April.

The RSD board chose TAYLOR SWIFT as Global Ambassador
for this year’s edition. Why? For promotional reasons of course,
but some things that happened recently were taken into account
to nominate Swift.

1/ Last year, for the first time in 30 years more vinyl records than CDs
were sold. Swift had three of the year’s 10 best-selling LPs (mostly sold
via record stores).

2/ At the start of the global pandemic, Swift paid the salary and the healthcare
costs for employees at the Nashville emporium Grimey’s. I know it didn’t make
her poor of course, but it was a cool gesture.

3/ She sent signed copies of her album folklore to independent record stores.

And in the end, if the face/name of a big star can give the event more visibility
and attention, we can’t argue with the marketing strategy for the event.
Record Stores can use a much-needed push in the back any time.

Taylor Swift: “I’m very proud to be this year’s Global Ambassador for Record Store Day.
The places where we go to browse and explore and discover music new and old have always been sacred to me. Record stores are so important because they help to perpetuate and foster music-loving as a passion. They employ people who adore music thoroughly and purely. Those people and shops have had a rough few years and we need to support these small businesses more now than ever to make sure they can stay alive, stay eccentric, and stay individual.
Happy Record Store Day, everyone! Stay safe out there.”

RECORD STORE DAY 2022: Website

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